AMAFORYOU

Defined and implemented business strategy and strategic plan with our 4-phase approach: (I) Internal and external analysis, (II) Strategy tools & frameworks to shape the strategy, (III) Strategy, (IV) Strategic plan

(I) Marketing analysis, Customers analysis, (2) Market Analysis: Target market, Market sizing (3) Competitor Analysis: Competitor identification, Benchmarking, Strategic group mapping, Competitor profiling, (4) SWOT summary

(II) Shaped the strategy with tools & frameworks  (1) Frameworks to answer common strategic questions

(3) Corporate and growth strategy 

(III) Defined the strategy: (1) Business model, (2) Mission, vision and values, (3) Strategy map including the strategic objectives to reach our vision, (4) Balanced scorecard including the key performance indicators linked to the strategic objectives, (5) Strategic pillars to reach our strategic objectives, (6) Potential strategic initiatives in each strategic pillar, (7) Business cases and financial models to help us prioritise the list of potential strategic initiatives, (8) Project prioritisation

(IV) Define and implement your strategic plan: (1) Guiding principles, (2) Strategic plan formulation: High-level strategic plan with the three horizons of growth , Detailed strategic plan, (3) Strategic plan implementation: Governance, Strategic objectives dashboard, Strategic pillars dashboard, Strategic initiatives dashboard, Objectives and key results (OKR), (4) Evaluation and lessons learnt